First Quarter Content in 30 Minutes: Planning Three Months of Posts in One Sitting

You post on social media when you remember.

Which means you post inconsistently. Which means your audience forgets you exist.

There's a better way.

The Content Planning Problem

Most agents approach content like this:

Monday morning: "I should post something today." Spend 30 minutes thinking of what to post. Find or create content. Write a caption. Post it. Repeat tomorrow.

This takes too much time and creates inconsistent results.

The Batch Planning Solution

Sit down once. Plan 90 days of content. Done.

Then you execute the plan daily instead of creating and planning daily.

Planning time: 30 minutes once per quarter. Execution time: 5 minutes per day.

Which sounds more sustainable?

The Content Categories

You need four types of content:

Educational: Market updates, tips, how-to content Social Proof: Testimonials, closings, results Personal: Behind-the-scenes, team, community involvement Engagement: Questions, polls, interactive content

Mix these throughout your quarter.

The 90-Day Content Framework

Here's your quarterly mix:

40% Educational content (36 posts) 30% Social proof content (27 posts) 20% Personal content (18 posts) 10% Engagement content (9 posts)

This creates 90 posts (one per day) for the quarter.

You can post less frequently. But plan for daily, then decide which to skip if needed.

The Educational Content Topics

January through March educational focus:

Market trend updates First-time buyer tips Spring selling preparation Tax considerations for homeowners Home value discussions Investment property insights Rental vs buying comparisons

Write these down. That's 7 topic buckets. Create 5 posts per bucket. That's 35 educational posts planned.

The Social Proof Structure

Track these throughout the quarter:

Just listed announcements Just sold celebrations Client testimonials Before/after staging photos Open house results Closing day photos

As these happen, post them. If you don't have enough real results yet, post educational content in those slots instead.

The Personal Content Strategy

Personal content builds connection:

Community event attendance Local business spotlights Team behind-the-scenes Office culture moments Personal milestones Why you love your area

This content doesn't sell directly. It makes people like you. Then they hire you when they're ready.

The Engagement Content Formula

Get your audience involved:

"What's your biggest concern about buying right now?" "This or that: Urban condo or suburban house?" "Drop a 🏠 if you're thinking about moving this year" "What neighborhood should I highlight next?"

These posts boost algorithm performance and start conversations.

The 30-Minute Planning Session

Get a notebook. Set a timer for 30 minutes. Let's plan.

Minutes 1-5: Write down all your content category ideas (educational topics, social proof you expect, personal moments coming up, engagement questions)

Minutes 6-15: Create your posting calendar for January (assign specific topics to specific dates)

Minutes 16-25: Create your posting calendar for February

Minutes 26-30: Create your posting calendar for March

Done. You now know exactly what you're posting for three months.

The Content Calendar Template

Simple spreadsheet works:

Date | Content Type | Topic | Status

Example: Jan 27 | Educational | First-time buyer tips | Planned Jan 28 | Social Proof | Just listed announcement | Will post when listing goes live Jan 29 | Engagement | Poll about neighborhood preferences | Planned

This keeps you organized and consistent.

The Execution Strategy

Your calendar says what to post. Now create it.

Option 1: Batch create content

• Spend 2 hours one day creating all content for the week
• Schedule it to post automatically
• Done for the week

Option 2: Daily creation

• Check calendar each morning
• Create that day's post (5-10 minutes)
• Post it

Pick what works for your schedule.

The Content Creation Speed Hacks

Educational posts:

• Template your graphics (Canva templates)
• Use same format every time
• Just change the specific tip or data

Social proof posts:

• Take photos at every closing
• Use same caption structure
• Just change names and details

Personal posts:

• Capture photos as you go about your week
• Keep a running list of personal content ideas
• Post within 24 hours of the moment

Engagement posts:

• Keep a list of 20 questions ready
• Pull from the list when needed
• Track which questions get most engagement

The Tool Setup

You need two tools maximum:

Canva: For creating graphics (free version works) Meta Business Suite: For scheduling Facebook and Instagram posts (free)

That's it. Don't overcomplicate with 15 different tools.

The Hashtag Strategy

Research hashtags once. Use them consistently.

Find 15-20 hashtags that:

• Your target audience uses
• Your local market uses
• Real estate buyers and sellers follow

Use 5-7 per post. Rotate which ones.

This takes 20 minutes once. Then you're set for the quarter.

The Caption Template

Create caption templates for each content type:

Educational template: [Hook question] [Answer in 3-5 bullet points] [Call to action]

Social proof template: [Exciting announcement] [Brief story or details] [Thank you and call to action]

Templates speed up creation from 15 minutes to 3 minutes per post.

The Flexibility Factor

Life happens. Deals close unexpectedly. Market changes.

Your plan is a guide, not a prison.

If something timely happens, post about it. Bump your planned content to the next day.

The plan keeps you consistent. Flexibility keeps you relevant.

The Measurement That Matters

Track these monthly:

Posts published (goal: 25-30 per month) Engagement rate (likes, comments, shares per post) Messages from content (people reaching out) Appointments booked from social media

If you're posting consistently but getting zero engagement or appointments, your content needs work.

The Content That Converts

Educational content builds trust. Social proof content builds credibility. Personal content builds relationships. Engagement content builds conversations.

All four work together to create business.

If you only do educational, you seem robotic. If you only do social proof, you seem braggy. If you only do personal, you seem unprofessional. If you only do engagement, you seem desperate.

Mix matters.

The Common Planning Mistakes

Don't make these errors:

Planning content that requires daily effort (unsustainable) Creating overly complex graphics (takes too long) Posting with no strategy (random content gets random results) Never reviewing what works (you keep doing what doesn't work)

The 90-Day Review

End of March, review your first quarter:

What content got the most engagement? What content led to conversations? What content was easiest to create? What content can you improve?

Use this data to plan the second quarter better.

Your Next 30 Minutes

Stop reading. Grab a notebook. Set a timer.

List out:

• 35 educational topic ideas
• Personal moments coming up in next 90 days
• 10 engagement questions
• Social proof you expect

Then drop them into a calendar.

30 minutes from now, you'll have three months planned.

Stop scrambling daily. Start executing a plan.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.