End of Year Content Calendar: Planning December Posts in October

December starts in 4 weeks.

Plan your content now, not in December.

The December Content Problem

Most agents:

Stop posting in December Lose visibility Disappear from social media Start January from zero

Don't be most agents.

The Planning Advantage

Plan December content today:

Create posts in advance Schedule everything Maintain presence Stay top of mind through holidays

Consistent visibility wins.

Week 1: December 1-7

Theme: Year-end buying opportunities

Monday: "December home buying advantages" Wednesday: "Year-end tax benefits for buyers" Friday: "Homes still available in [your area]"

Education and opportunity.

Week 2: December 8-14

Theme: Local holiday events

Monday: "Holiday events in [your city]" Wednesday: "Best neighborhood light displays" Friday: "Local holiday shopping guide"

Community connection content.

Week 3: December 15-21

Theme: Year-end market wrap-up

Monday: "2025 market highlights" Wednesday: "Top neighborhoods this year" Friday: "Thank you for an incredible year"

Reflection and gratitude.

Week 4: December 22-31

Theme: Minimal posting, maximum rest

Monday: Holiday greeting post No posts Christmas week New Year's Eve: "2026 preview"

Take the week mostly off.

The Content Types

Mix your formats:

Market updates: Data-driven posts Local features: Community highlights Personal: Year-end reflection Educational: Buyer and seller tips

Variety maintains interest.

The Market Update Posts

December market content:

"Homes that sold this year in [neighborhood]" "Average sale price increase in 2025" "Days on market trend for the year" "2026 market predictions"

Position as market expert.

The Community Content

Local focus for December:

Holiday light displays Local events and festivals Small business spotlights Community charity involvement

Be the local resource.

The Year-End Reflection

Personal content:

Deals closed in 2025 Families helped Neighborhoods served Gratitude for clients

Authentic appreciation.

The Educational Content

Helpful information:

Home maintenance for winter Year-end financial planning 2026 home buying timeline When to list for spring market

Provide value through holidays.

The Scheduling Strategy

Schedule all posts in October:

Write all captions now Create or select images Set posting times Schedule in platform

December is automated.

The Holiday Greeting Post

Plan your holiday message:

Thank clients and community Share your gratitude Include family photo if appropriate Keep it warm and genuine

Personal connection matters.

The 2026 Preview Post

New Year's content:

"Excited for 2026" "Ready to help more families" "2026 real estate goals" "Let's connect in the new year"

Bridge to January.

The Engagement Plan

Posting isn't enough:

Respond to comments daily (even during holidays) Answer DMs promptly Engage with local accounts Stay active even while posting is scheduled

Engagement matters more than posting.

The Email Content

December email strategy:

Week 1: Market wrap-up email Week 2: Holiday greeting email Week 3: Year-end thank you Week 4: No email (holiday week off)

Three emails maximum.

The Video Content

Pre-record December videos:

Year-end market review Thank you message 2026 market predictions Holiday greeting

Film in November, post in December.

The Behind-the-Scenes

Personal content for December:

Holiday decorating at home Office holiday party Community volunteer work Family traditions

Humanize your brand.

The Client Appreciation

Spotlight clients (with permission):

"Meet the family who moved to [neighborhood]" "Celebrating [name]'s new home" "Success stories from 2025"

Celebrate your clients.

The Minimal Posting Week

December 22-31 strategy:

One holiday greeting post Maybe one New Year post Otherwise, stay quiet Family time is okay

You don't need to post daily.

The Story Content

Instagram/Facebook stories for December:

Daily during weeks 1-3 Holiday light displays Local events you attend Quick market updates Personal holiday moments

Stories keep you visible without feed clutter.

The Caption Templates

Pre-write captions for all posts:

Market update template Community feature template Educational tip template Personal reflection template

Use and customize as needed.

The Photo Planning

Gather images in November:

Local photos you've taken Market data graphics Personal photos for holiday posts Stock images as backup

Have all visuals ready.

The Platform Strategy

Where to post:

Facebook: All content Instagram: Visual focus LinkedIn: Professional content only Email: Highlights only

Match content to platform.

Your Next Week

Write December captions.

Create December graphics.

Schedule all December posts.

Plan email content.

Pre-record videos.

December content planned in October means stress-free holidays.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.