Halloween Week Marketing: Local Events as Lead Generation Opportunities

Halloween events are everywhere this week.

Use them for lead generation.

The Local Event Advantage

Halloween activities in your market:

Trick-or-treating in neighborhoods Community festivals School events Business trick-or-treat events

People gather. You should be there.

The Neighborhood Presence

Target trick-or-treat heavy neighborhoods:

Set up a table Hand out candy and business cards Talk to families Take photos for social media

Visibility creates opportunities.

The Business Card Strategy

Create Halloween-themed cards:

"Treat yourself to a new home" Include your contact info Attach to full-size candy bars Stand out from other agents

Make it memorable.

The Sponsorship Opportunity

Sponsor local Halloween events:

Community festivals School carnivals Neighborhood gatherings Trunk-or-treat events

Your name gets announced. Your logo gets displayed.

The Social Media Content

Halloween week content ideas:

Photos from local events Neighborhood decoration tours Best decorated house contest Local event information Family-friendly activity guide

Position yourself as local expert.

The Neighborhood Decoration Post

Create content around decorations:

"Best Halloween houses in [neighborhood]" Map of top decorated streets Photos of impressive displays Share on social media

This content gets shared locally.

The Family Focus

Halloween attracts families:

Families buy homes Families have friends who buy homes Families need space Families are your target market

Show up where families are.

The Conversation Starters

Natural opening lines:

"Which neighborhood are you from?" "Do you live around here?" "How long have you been in the area?" "Love this neighborhood. Do you?"

Easy, natural conversation.

The Follow-Up Strategy

Collect contact information:

Raffle for gift basket Contest entry forms QR code to your listings Business card collection

Get their information while giving value.

The Trunk-or-Treat Setup

Participate in trunk-or-treat events:

Decorate your car Hand out candy and cards Talk to parents Take photos for marketing

Direct access to families.

The Open House Tie-In

Host Halloween-themed open house:

Halloween week timing Decorated property Treats for visitors Kid-friendly atmosphere

Families remember fun open houses.

The Local Business Partnership

Partner with local businesses:

Co-sponsor events Cross-promote services Share costs Expand reach

Partnerships multiply impact.

The Content Calendar

Halloween week posts:

Monday: Local event guide Wednesday: Best decorated homes Friday: Trick-or-treat safety tips Weekend: Photos from events you attended

Consistent local content.

The Email Campaign

Send to your database:

"Halloween events in [your city]" Include trick-or-treat times Share neighborhood highlights Position as local resource

Helpful information builds relationships.

The Safety Angle

Provide value through safety tips:

Trick-or-treat safety guide Well-lit neighborhood recommendations Traffic safety reminders Emergency contact information

Helpful content creates trust.

The Hyperlocal Approach

Focus on specific neighborhoods:

Trick-or-treat times by area Neighborhood safety ratings Best streets for families Community event details

Hyperlocal information attracts hyperlocal clients.

The Photo Opportunity

Document everything:

You at events Families enjoying activities Decorated homes Community engagement

These photos become year-round content.

The Long-Game Strategy

Halloween visibility pays off later:

Families remember you You're the neighborhood agent Recognition builds over time Name recall in spring market

October visibility creates spring business.

The Investment

Halloween marketing costs:

$100-200 for candy and materials 4-6 hours of time Gas and parking

Low investment, high visibility.

Common Mistakes

Being too salesy at family events. Not actually talking to people. Forgetting to collect contact information. Not following up after events.

Show up, engage, follow up.

Your Next 72 Hours

Find 3 Halloween events to attend.

Prepare materials and candy.

Create your conversation approach.

Show up and engage.

Post content from every event.

Halloween is a networking event disguised as a holiday. Use it.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.