Labor Day Lead Strategy: What to Do When Everyone Else is at BBQs

It's Labor Day.

Your competition is off work.

You should be working their leads.

The Labor Day Opportunity

Most agents take the holiday weekend off.

Friday through Monday, they're checked out.

That's four days of leads sitting untouched.

The Weekend Lead Pile

Check your CRM at 8am Tuesday morning.

Pull every lead from Friday 5pm through Monday midnight.

Call them all before noon Tuesday.

Why This Works

Leads generated over holiday weekends get slower response times.

Your competition calls them Wednesday or Thursday.

You call them Tuesday morning.

Speed wins.

The Four-Day Backlog

Expect 2-3x your normal weekend volume.

More people browse homes when they're off work.

More open houses generate more leads.

More online activity creates more inquiries.

The Tuesday Morning Plan

8am to 9am: Sort leads by priority 9am to 12pm: Call every hot lead 12pm to 2pm: Email and text follow-ups 2pm to 4pm: Second attempt on no-answers

Six hours. Complete the follow-up cycle.

Lead Priority

Tier 1: Specific property inquiries Tier 2: Showing requests Tier 3: General information requests Tier 4: Newsletter signups

Call Tier 1 first.

The Opening Line

"Hi, this is [your name]. I'm calling about the property you looked at on [street name] over the weekend. Are you available to see it this week?"

Direct. Simple. Focused on the property.

The Appointment Push

Don't just gather information.

Book the appointment:

"I have Wednesday at 2pm or Thursday at 10am available. Which works better for you?"

Get commitment while you have them on the phone.

The Multi-Lead Response

For people who inquired about multiple properties:

"I see you looked at three homes in [neighborhood]. Want to see all of them this week? I can set up a tour."

Bundle showings. Save time.

The Follow-Up Sequence

Call 1: Tuesday morning Text: Tuesday afternoon if no answer Email: Tuesday evening with property details Call 2: Wednesday morning Final text: Wednesday afternoon

Five touches in 48 hours.

The Voicemail Strategy

First call gets a voicemail:

"Hi, this is [your name] calling about [address]. My number is [number]. I'll try you again in a few hours."

Second call: no voicemail. Just try again later.

The Text Message

After two call attempts:

"Hi [name], this is [your name]. Tried calling about [address]. When's a good time to connect? [your number]"

Include the property address. Make it specific.

The Email Template

Subject: "Re: [Property Address]"

Body: "Hi [name], I tried calling about the home at [address]. Here are the key details: [2-3 bullet points]. When can we schedule a showing? I'm available [day/time options]."

Give options. Make it easy to respond.

Open House Leads

Labor Day weekend open houses generate serious buyers.

People with time off use it to look at homes.

These leads convert higher than typical open house traffic.

The Competitive Advantage

Tuesday morning, while your competition is still off:

You've already called 20 leads. You've booked 5 appointments. You've started the follow-up sequence on everyone else.

By the time they start working Wednesday, you're already ahead.

The CRM Update

Log every attempt:

"Sept 2, 8:15am - called, no answer, left voicemail" "Sept 2, 1:30pm - sent text" "Sept 2, 6pm - sent email with property details" "Sept 3, 9am - called again, spoke with lead, showing scheduled Thurs 2pm"

This creates your follow-up trail.

The Conversion Goal

30 holiday weekend leads should generate:

15-20 conversations 6-8 appointments 2-3 buyer consultations

If your numbers are lower, you're not moving fast enough.

The Long Weekend Pattern

This strategy works for every holiday weekend:

Memorial Day weekend July 4th weekend Labor Day weekend Thanksgiving weekend

Other agents take off. You take their business.

What Not to Do

Don't wait until Wednesday to start calling. Don't send one email and assume they got it. Don't give up after one call attempt. Don't take Tuesday off because you "worked" the weekend.

Work when leads come in, not when it's convenient.

Your Next 12 Hours

Set alarm for 7:45am Tuesday.

Pull all weekend leads at 8am.

Start calling at 9am.

Don't stop until you've contacted every single lead.

Book appointments while your competition is still recovering from their BBQ.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.