Neighborhood Market Reports: The Monthly Touch That Keeps You Top of Mind

Your database needs regular touches.

Market reports are the easiest.

The Market Report Strategy

Create neighborhood-specific reports:

Send monthly Include local data only Make it visual Keep it short

This positions you as the local expert.

What to Include

Active listings count Pending sales count Closed sales count Average days on market Average sale price Median price per square foot

Six data points. Simple.

The Report Format

One-page PDF:

Neighborhood name at top Current month data Comparison to last month Brief market commentary Your contact information

Easy to read in 60 seconds.

The Data Sources

Pull from:

Your MLS Public records Market reports from your brokerage Comparable neighborhood data

Update monthly.

The Target Neighborhoods

Create reports for:

Where you have past clients Where you farm Where you live Popular buyer areas High-turnover neighborhoods

Start with 3-5 neighborhoods.

The Distribution List

Send to:

Past clients in that neighborhood Current listings in that area Buyers interested in that neighborhood Sphere contacts who live there Database contacts by location

Segment by relevance.

The Email Subject Line

"[Neighborhood] Market Update - October 2025"

Simple. Clear. Gets opened.

The Email Body

"Hi [name],

Here's your monthly market update for [neighborhood]. [One sentence summary of market activity].

[Attached report]

Questions about your home's value or the market? Call me: [number]

[Your name]"

Three sentences. That's it.

The Market Commentary

Keep it brief:

"Active inventory down 15% from last month. Homes selling faster."

Or: "New listings up this month. More options for buyers."

One or two sentences maximum.

The Visual Elements

Include simple graphics:

Bar chart showing monthly trends Before/after price comparison DOM trend line

Visuals increase engagement.

The Consistency Factor

Same day every month:

First Friday of the month First Monday of the month 15th of every month

Pick a date and stick to it.

The Follow-Up Opportunity

Reports generate responses:

"What's my home worth?" "Should I sell now?" "Are you seeing buyers?"

These questions become appointments.

The Response Protocol

When someone responds:

Call within 2 hours Offer to send detailed CMA Schedule appointment to review Move them to active pipeline

Convert interest into action.

The Value Positioning

You're providing valuable information for free:

Most agents don't do this Most homeowners don't track data You become their trusted source

This builds long-term relationships.

The Seasonal Adjustment

Market commentary changes by season:

Fall: "Pre-holiday activity strong" Winter: "Serious buyers dominate market" Spring: "Inventory increasing, competition heating up" Summer: "Family-friendly homes moving fast"

Context matters.

The Hyperlocal Advantage

Neighborhood reports beat citywide reports:

More relevant to recipient Shows you know their area Creates personal connection Demonstrates expertise

The more local, the better.

The Cost Analysis

This costs you:

30 minutes to create template 15 minutes per month to update data Email distribution (free)

Minimal cost, maximum impact.

The Automation Option

Once template is created:

Pull monthly data Update numbers Send to distribution list

Takes 15 minutes per month.

The Quarterly Deep Dive

Every 3 months, add:

Year-over-year comparison Trend predictions Notable sales Development updates

Quarterly reports can be more detailed.

The Print Version

For key neighborhoods:

Print and mail quarterly Hand-deliver to sphere contacts Leave at local businesses Display at open houses

Physical mail stands out.

The Social Media Use

Post highlights:

"[Neighborhood] saw 12 sales this month, up from 8 last month. Strong market activity."

Include your contact info.

Common Mistakes

Making reports too complex. Including too much data. Sending inconsistently. Not following up on responses.

Simple and consistent wins.

Your Next Week

Choose 3 neighborhoods.

Create your report template.

Pull this month's data.

Send first batch by Friday.

Monthly market reports keep you top of mind without being pushy.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.