October Preview Planning: Setting Your First 30 Days of Q4

October starts tomorrow.

Your calendar should already be planned.

The October Setup Problem

Most agents start October with empty calendars.

They scramble to fill their days.

They react instead of execute.

The 30-Day Preview

This afternoon, plan your entire October:

Revenue goals Activity targets Time blocks Key focus areas Success metrics

Write it all down before October 1.

The Revenue Goal

Set your October target:

How many closings? How many contracts? How much GCI?

Make it specific and measurable.

The Activity Breakdown

Work backwards from revenue:

2 closings require 3-4 contracts 3-4 contracts require 8-10 appointments 8-10 appointments require 40-60 conversations

Your daily activity should hit these numbers.

Week 1 Focus (Oct 1-5)

Primary goal: Book 10 appointments

Activities:

• Call all hot buyer leads
• Follow up on September showings
• Reach out to fall sellers
• Contact past clients

This week sets up the month.

Week 2 Focus (Oct 6-12)

Primary goal: Convert appointments to contracts

Activities:

• Buyer consultations from week 1
• Listing presentations scheduled
• Negotiate pending offers
• Continue lead generation

This week generates contracts.

Week 3 Focus (Oct 13-19)

Primary goal: Manage transactions and book more appointments

Activities:

• Coordinate active deals
• Schedule more showings
• List new properties
• Prospect for November pipeline

This week balances present and future.

Week 4 Focus (Oct 20-26)

Primary goal: Close October deals and preview November

Activities:

• Push contracts toward closing
• Coordinate final walk-throughs
• Book November appointments
• Plan Thanksgiving week strategy

This week finishes strong.

Week 5 Focus (Oct 27-31)

Primary goal: November setup

Activities:

• October closings
• Review October results
• Adjust November plan
• Prepare for holiday market

Last few days of the month matter.

The Daily Time Blocks

Block October calendar now:

8am-10am: Lead generation 10am-12pm: Appointments 1pm-3pm: Transaction coordination 3pm-5pm: Appointments

Same schedule every day creates consistency.

The Appointment Targets

Week 1: 10 appointments Week 2: 12 appointments Week 3: 10 appointments Week 4: 8 appointments Week 5: 5 appointments

Total: 45 appointments in October

The Lead Sources

Diversify your October pipeline:

30% from database 25% from online leads 20% from expired/FSBO 15% from past clients 10% from open houses

Don't rely on one source.

The Prospecting Plan

Daily prospecting targets:

20 database calls 10 new lead follow-ups 5 expired/FSBO calls 5 past client check-ins

40 touches per day = 200+ per week

The Transaction Management

October is closing month:

Schedule weekly lender check-ins Track all contingency deadlines Coordinate inspections and appraisals Prepare for walk-throughs

Active deals need daily attention.

The Marketing Schedule

Plan October content:

Week 1: Fall market activity update Week 2: Interest rate impact Week 3: Year-end buying advantages Week 4: Holiday timeline guidance

Content supports your goals.

The Open House Plan

Schedule October open houses:

Week 1: 2 open houses Week 2: 2 open houses Week 3: 1 open house Week 4: 1 open house Week 5: Skip (Halloween weekend)

Open houses generate November business.

The Personal Time

Block personal commitments:

Doctor appointments Family events Self-care time Days off

Put these in your calendar first.

The Obstacle Planning

What could go wrong in October?

Deals falling through Slow market activity Personal emergencies Competition

Plan for problems before they happen.

The Metrics Tracking

Track weekly:

Conversations had Appointments set Contracts signed Closings completed Revenue generated

What gets measured improves.

The Friday Review

Every Friday at 4pm:

Review the week's results Adjust next week's plan Update pipeline projections Celebrate wins

This keeps you on track.

The November Preview

Last week of October:

Block November calendar Set November goals Schedule November appointments Plan Thanksgiving week

October planning includes November setup.

The Accountability System

Share your plan:

With your broker With your team With an accountability partner

Public commitment increases follow-through.

Your Next 2 Hours

Pull out a calendar.

Block every day in October.

Set weekly goals.

Schedule your daily time blocks.

Put it in writing.

October planning happens in September. Do it now.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.