Pre-Fall Marketing Prep: Content Planning Before September Chaos

September arrives in two weeks.

Your content calendar is empty.

The Planning Window

Right now, you have time to plan.

In September, you won't.

You'll be busy with appointments, showings, and closings.

That's when most agents stop posting because they're "too busy."

The 90-Day Content Plan

Plan September, October, and November content today.

This takes 3 hours.

Those 3 hours save you 30 minutes every day for the next 90 days.

September Content Themes

Week 1: Back to school market activity Week 2: Fall market predictions Week 3: First-time buyer education Week 4: Investment property opportunities

Four themes. Four weeks. Simple.

October Content Themes

Week 1: Interest rate updates Week 2: Home maintenance before winter Week 3: Holiday timeline for buyers and sellers Week 4: Year-end market analysis

Same structure. Different topics.

November Content Themes

Week 1: Thanksgiving week market activity Week 2: December closing timeline Week 3: Year-end tax considerations Week 4: 2026 market preview

Keep it consistent.

Content Types

Monday: Market update Wednesday: Educational post Friday: Local community feature

Three posts per week. Same schedule every week.

Market Update Formula

New listings this week Pending sales Closed transactions Average days on market Price trends

Takes 10 minutes to create. Positions you as the market expert.

Educational Post Topics

How to prepare your home for fall showings What buyers should know about inspections Understanding appraisal gaps When to list before the holidays First-time buyer programs in your area

Create 12 of these today. One per week for 90 days.

Local Community Features

New restaurant openings School updates Community events Local business spotlights Neighborhood development news

People follow agents who know their community.

The Batching Strategy

Record all your video content in one day:

12 market update videos (one per week) 12 educational videos 12 community feature videos

That's 36 videos in one filming session.

Schedule them all at once.

When to Batch

Pick one day this month:

Clear your calendar Set up your filming space Wear 3 different outfits Record everything Edit and schedule

One day of work = 90 days of content.

The Scheduling System

Use your social media scheduler:

Monday posts: Schedule for 7am Wednesday posts: Schedule for 12pm Friday posts: Schedule for 5pm

Same time every week. Your audience learns when to expect your content.

Captions and Copy

Write all your captions in advance:

Keep them short Include one call to action Add your contact information Skip the hashtags

Save them in a document. Copy and paste when you schedule.

The Engagement Plan

Content without engagement doesn't work.

Schedule 15 minutes per day:

Respond to comments Answer DMs Engage with other local accounts

This matters more than posting.

Story Content

Plan your story content too:

Behind the scenes at showings Quick market updates Day-in-the-life content Client testimonials (with permission) Local events you attend

Stories keep you top of mind between posts.

What Not to Do

Don't post random content when you think of it.

Don't skip weeks because you're busy.

Don't wait until the day of to figure out what to post.

Plan it. Schedule it. Post it.

The Content Library

Create folders:

Market update templates Educational graphics Community photos Video thumbnails Caption templates

Build your library once. Use it forever.

Your Next 72 Hours

Choose your filming day this month.

Write your 36 post captions today.

Schedule your first month of content by Monday.

Consistency beats quality. Posted content beats perfect content sitting in your drafts.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.