Thanksgiving Week Prospecting: Working When Others Are Checked Out

Thanksgiving is in 2 weeks.

Most agents will stop working.

You shouldn't.

The Thanksgiving Advantage

While others are off:

You're available You're responsive You're working You stand out

Less competition means more opportunity.

The Realistic Expectations

Thanksgiving week productivity:

Not normal production week Lower appointment volume Fewer conversions But not zero activity

Some work beats no work.

The Modified Schedule

Thanksgiving week plan:

Monday: Full prospecting day (40 calls) Tuesday: Half day (20 calls) Wednesday: Morning only (10 calls) Thursday: Off Friday: Optional (personal choice)

Front-load the week.

The Monday Push

November 24 is full workday:

Normal prospecting schedule Book appointments for next week Follow up on active deals Set December meetings

Last full day before holiday.

The Tuesday Adjustment

November 25 half day:

8am-12pm work window 20 prospecting calls Essential appointments only Travel preparations

Reduced but productive.

The Wednesday Reality

November 26 morning only:

8am-11am work 10 quick calls Email follow-ups Office closes early

Minimal but present.

Thursday and Friday

Thanksgiving Day: Completely off

Black Friday: Your choice (most offices closed)

Family time is important too.

Who to Call

Thanksgiving week targets:

Out-of-town buyers (they have time off) Relocating professionals (planning moves) Investors (business doesn't stop) Serious sellers (motivated don't wait)

Target people less affected by holidays.

The Message Adjustment

Thanksgiving week script:

"I know it's Thanksgiving week. I'm working Monday and Tuesday if you want to schedule something for December. When's good for you?"

Acknowledge the holiday, offer flexibility.

The Appointment Strategy

Book for next week:

"I'm booking appointments for the week after Thanksgiving. I have Monday at 2pm or Wednesday at 10am. Which works?"

Look past the holiday.

The Email Strategy

Monday email blast:

"Happy Thanksgiving week! I'm working Monday-Wednesday this week, then back full schedule after the holiday. Need to talk before year-end? Call me: [number]."

Availability creates opportunity.

The Follow-Up Focus

Use slower week for:

Detailed follow-ups Personal touches Relationship building Database organization

Quality over quantity.

The Transaction Coordination

Active deals need attention:

Lender check-ins (they're working too) Title updates Inspection scheduling Contract review

Deals don't stop for holidays.

The December Setup

Use Thanksgiving week to:

Plan December appointments Review year-end goals Organize 2026 strategy Prepare marketing materials

Planning time is valuable.

The Competitive Edge

While others post:

"Out of office until Monday" "Happy Thanksgiving, back next week"

You post:

"Working Monday-Wednesday this week. Let's connect before December gets busy."

Availability wins business.

The Client Appreciation

Thanksgiving week touches:

Thank you texts to past clients Gratitude calls to referral sources Appreciation emails to sphere Personal notes

Relationship building during quiet time.

The Voicemail Strategy

Many people won't answer:

Leave helpful voicemails Offer December appointments Keep messages brief Note you're working through holiday week

Some will call back.

The Social Media Presence

Post this week:

Monday: "Working this week, let's connect" Tuesday: "Last chance before Thanksgiving" Wednesday: "Happy Thanksgiving" Thursday: Personal/family content Friday: No business post

Stay visible but appropriate.

The Energy Conservation

Don't burn out:

Shorter workdays are fine Quality calls over quantity Focus on best opportunities Rest Thursday and Friday

Sustainable intensity.

The Realistic Goals

Thanksgiving week targets:

50-70 calls total (not 200) 3-5 appointments for next week 1-2 contracts if possible Maintain active deals

Lower targets, still productive.

Your Thanksgiving Week Plan

Monday: 40 calls, full schedule Tuesday: 20 calls, half day Wednesday: 10 calls, morning only Thursday: Off Friday: Optional, probably off

Put this in your calendar now.

Working when others don't creates competitive advantage.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.