Weekly Content Batching: Recording 3 Reels in 45 Minutes

You need consistent content but have no time.

Batch it all at once.

The Content Problem

Recording content every day takes hours.

Thinking about what to post wastes time.

Inconsistent posting loses followers.

The Batching Solution

One 45-minute session creates one week of content.

Record 3 reels on Monday.

Post throughout the week.

The Setup Phase (10 minutes)

Pick your location:

Same background for all three Good natural lighting Minimal background noise Clean, professional space

Set up once. Record three times.

The Outfit Strategy

Wear 3 different tops:

Change between recordings Creates appearance of different days Takes 30 seconds Increases content variety

Same pants. Different shirts. Simple.

The Script Preparation

Write all 3 scripts before filming:

Video 1: Market update (data-driven) Video 2: Educational tip (how-to) Video 3: Local feature (community spotlight)

Scripts should be 45-60 seconds each.

The Recording Phase (25 minutes)

Video 1: Record in 7-8 minutes Change outfit: 1 minute Video 2: Record in 7-8 minutes Change outfit: 1 minute Video 3: Record in 7-8 minutes

Total recording time under 25 minutes.

The Market Update Formula

Script structure:

"This week in [your area]: [Number] new listings, [Number] under contract, [Number] closed. Average days on market is [Number]. Here's what this means for you..."

Takes 45 seconds to say. Pure value.

The Educational Tip Formula

Script structure:

"Quick tip for [buyers/sellers]: [One specific piece of advice]. Here's why this matters: [Brief explanation]. Questions? DM me."

One tip. One video. Simple.

The Local Feature Formula

Script structure:

"If you live in [neighborhood], check out [local business/event]. Located at [location]. Why I love it: [One reason]. Visit this week."

Positions you as local expert.

The Editing Phase (10 minutes)

Use simple editing:

Add captions (critical for sound-off viewing) Include location tag Add trending audio if relevant Keep it under 60 seconds

Don't over-edit. Done beats perfect.

The Scheduling Strategy

Monday: Post market update (just recorded) Wednesday: Post educational tip (from batch) Friday: Post local feature (from batch)

Consistent schedule. All content ready.

The Caption Template

Keep captions short:

Video 1: "[Market insight]. Questions about your area? Call me: [number]" Video 2: "[Tip summary]. Need help? DM me." Video 3: "[Local spot name] is worth a visit. What's your favorite local spot?"

One call to action per caption.

The Hashtag Strategy

Skip the hashtags.

They don't drive reach like they used to.

Focus on captions and video quality.

The Repurposing Plan

Use the same 3 videos across platforms:

Instagram reels Facebook reels TikTok (if you use it) YouTube shorts

One filming session = 12 pieces of content (3 videos x 4 platforms).

The Monthly Calendar

Week 1: Market data, buyer tips, local restaurant Week 2: Market data, seller tips, local park Week 3: Market data, investment tips, local event Week 4: Market data, general tips, local business

Plan topics monthly. Batch weekly.

The Common Mistakes

Making it too complicated. Trying to be too creative. Recording too much footage. Over-editing for hours.

Simple content posted consistently beats perfect content posted randomly.

The Equipment Needed

Your phone Phone tripod ($15) Natural light Quiet space

No expensive equipment necessary.

The Practice Run

First time batching will take longer:

Allow 60 minutes instead of 45 Get comfortable with process Find your rhythm Improve each week

Speed comes with repetition.

The Engagement Time

Batching content frees up time for engagement:

15 minutes daily responding to comments 15 minutes daily engaging with local accounts 30 minutes total per day

Engagement matters more than posting.

Your Next Monday

Write 3 scripts tonight.

Set up filming space tomorrow.

Record all 3 videos in one session.

Schedule them for the week.

Content creation shouldn't take all day. Batch it.

Tiffany Hampton is a seasoned real estate leader and MAPS Coach with over two decades of experience helping agents succeed through leadership, coaching, and innovative strategy. As the founder of AgentGrowth365.com, Tiffany delivers proven systems, tools, and training that empower agents and market center leaders to grow with clarity and purpose. Whether you're looking to hit 24 transactions, streamline your coaching systems, or lead your business with impact, AgentGrowth365 offers a full suite of solutions designed to meet today's challenges and scale tomorrow's success.